A core team. A network we trust. The right people for the work.
How we're built
A small core team at the heart of a wider network. We assemble the right people for each engagement, with the same care we bring to the work itself.
When we work with you we join you on the field – bridging disciplines and experience, holding the work together until the change holds itself.
The Team
The people who hold the practice
Day to day, this is The Moment. The people who carry our methods, our relationships, and the responsibility for the work we put into the world.
Mark Kuznicki
he/him
President & Principal
Mark is passionate about how strategic design and implementation creates impact. He shapes how complex institutions move through change — from a problem they don't fully understand to a future state they can actually realize. His craft focuses on aligning the work, people and outcomes. He co-founded the firm in 2011.
Karen Oikonen
she/her
principal
Karen is a researcher and service designer who believes understanding different human experiences leads to better services, programs, and organizations. Her practice is built on ethical, trauma-informed methods and participatory engagement with diverse communities, across health, social systems, and civic life.
Robert Hicks
he/him
Service Design LEAD
Sara Short
she/her
Project & Operations Coordinator
Daniel Rose
he/him
Co-Founder & Director
Our Network
The practitioners we work alongside
Associates
Experienced practitioners running their own practices, who lead work alongside us on an ongoing basis. Each maintains their own practice; we collaborate where the fit is right.
Heather Daam-Rossi
she/her
SERVICE DESIGN &
Co-creation Lead
Co-effect
Heather is a service designer and design researcher who has led engagements for public agencies, charities, and global institutions — from small community programs to worldwide initiatives — for 15 years. She bridges research and action, makes the complex tangible and turns what she learns into strategy a team can act upon .
Jordan Julien
he/him
Product Systems
Design Lead
Founder, Hostile Sheep
Jordan is a senior product design leader with a systems mind. Across two decades, he has designed digital experiences for institutions whose work depends on trust. His practice pairs technical depth in how products get built with deep listening that surfaces what people don’t normally share with a stranger.
Christine Martin
she/her
Christine Martin
Christine designs engagement, facilitation, and design research with a systems view. Brings strategy and evaluation along when the work needs both. 25+ years across nonprofit and civic institutions. Christine cares about the people in the room as much as the work they make together.
he/him
researcher &
Experience strategist
ShortUX
Ryan is a researcher and experience strategist working across digital products and services. Sixteen years across federal government, nonprofits and enterprise, drawing on service design to shape work from discovery through information architecture and into implementation. Accessibility runs through his practice, including audit tools he's built.
Beyond this page, dozens of practitioners across thirteen years — researchers, designers, facilitators, process engineers, behavioural scientists, strategists, foresighters, developers, subject matter experts. Some are in regular conversation; others step in when the right project calls. The network is wider than one page can hold.
If that sounds like a network you'd want to be part of, reach out.