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Maya Goodwill

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What I believe in

As a tool, I believe that design has the potential to help build a more liberatory future. At the same time, I believe that most of the inequities that exist in society today are by design. As such, it has never been more critical for those of us who design products, services, experiences, systems and processes to understand how our work is embedded within systems of oppression, and to then begin to challenge them.

Where I come from

I grew up as a settler on the unceded, traditional and contemporary territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish), and sel̓íl̓witulh (Tsleil Waututh) nations, and have also spent time living in Tiohtià:ke, Tkaronto and the Netherlands. My practice is informed by my experience as a queer participatory designer, researcher and facilitator with a decade of experience working in the public, non-profit and private sectors, as well as in academia. I have a Bachelor of Commerce from McGill University, and a MSc in Design from Delft University, with a specialization in Urban Geography from University of Amsterdam. 

Why I’m here

I see the potential of design to help us imagine more equitable, decolonial and pluralistic futures, and begin to move towards them. I’m motivated by the opportunity to use my design practice to make the invisible visible, and in doing so challenge some of the dominant and harmful norms, values and beliefs that underlie the way many products, services, processes, systems and organizations are currently designed. 

Momenteer fun fact

I love speculative fiction, and won’t shut up about Octavia E. Butler – there is so much wisdom embedded throughout every page of her work, which continues to have so many positive ripple effects in the world and has made a huge impact on my life.