5 Culture Change Questions with Erika & Dan

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You asked, we answered. Questions about how you can change culture from the inside out.

In a recent webinar, participants had lots of great questions, some of which we didn’t have time to get to. So, in an effort to address these questions, we’ve put together this extra video to talk through some of your burning questions.


Here are the questions, and a quick summary of some of the answers, Erika & Dan address in the video:

Q1: If individuals don’t have a true “let’s change our culture” mandate, how can they use The Culture Scan?

Stop talking about culture! Use it to measure your progress in a consistent way. Culture change is not one grand sweeping endeavour – use The Culture Scan to start with baby steps, involve people from your team, and start to nudge your team in the right direction.


Q2: How can organizations benefit from seeing their culture laid out visually on a map?

The people who can visualize problems, will be the people who get the funding to solve those problems.


Q3: What’s the best way to approach culture change?

Take baby steps, by addressing change in manageable chunks. Leadership cannot roll out a culture change by themselves, but they are fundamental to the process. Work with leaders and changemakers to attack the issue from both sides.


Q4: How long does it take to see a culture change in practice?

There is no one answer, but shifts in culture can often take anywhere from 12-18 months. It’s a bit like losing weight – it’s hard work, and you might not see results for a while, but eventually there is a payoff!


Q5: How can individuals get executives involved in culture change?

Don’t talk about culture, tie it to results. Talk about the risk of not doing innovation and what experimentation looks like. You can check out some ideas on how to measure innovation projects here.


Are you working on a culture change project, or looking to make an impact at your organization with innovation efforts and not sure where to start? Send us a note to to get a replay of the webinar, or ask your burning questions – we’re here to listen!

To learn more about The Culture Scan and how to navigate your innovation journey, click here.